Lannebo ranks highest by fund distributors

Kantar Sifo Prospera Fund Distributors & Selectors 2017 Sweden is based on 44 interviews with Head of Sales, Fund Analysis and Distribution who rank Sweden’s 26 largest fund companies. Interview questions cover a wide range of areas such as fund returns, managerial skills, as well as service and product information.

– We are grateful and inspired by the proof that our focus on quality in all aspect of what we do produce results. Our entire business is characterized by the long-term pursuit of high returns at a reasonable risk through actively managed funds. We work intensely to maintain a close dialogue and provide service and information to our distributors. This top ranking inspires our whole team of fund managers, service- and sales staff to continue our commitment in what we do. It’s very rewarding! says Marketing and Sales Manager Daniel Sundqvist.

CEO Martin Öqvist comments on Lannebo Fonder’s strengths:

– We are an independent and entrepreneurial organization, which influences everything we do. We are not part of a large corporate group with automatic access to customers – we must constantly work with our customers so they choose us. I have a great respect for the commitment and loyalty from all our employees. I am pleased that this gives results and thankful that this in turn generates such a good ranking among Sweden’s fund distributors and those who evaluate us. We will continue in the same spirit and never lose focus on our guiding principles of being independent, long-term and risk aware.

The survey was conducted by Kantar | SIFO Prospera during October-November 2017.