Lannebo awarded best boutique brand
In a period of 12 months (to end June 2017) more than 1,000 fund selectors/distributors were interviewed regarding brand preference, product quality and pricing. The ranking also considered brand attributes like Key international player, Keeping best informed, Appealing investment strategy, Innovation/adaptation to market, Solidity, Client oriented thinking, Expert in what they do, Stability of investment team and Socially Respons/Sustainability.
Mauro Baratta, joint CEO of Mackay Williams summarizes:
“The big difference between Lannebo and the other small boutiques is that in Sweden alone, Lannebo is ranked very highly and extremely well perceived among third-party distributors.”
Announcing the winners of the awards, Diana Mackay, joint CEO of MackayWilliams, said:
“There is no shortage of awards in our industry but until now the focus has been on the investment strategy and
the skills of the men and women that manage the wealth of Europe’s savers. That is as it should be.
But there is another army of people who work tirelessly and creatively, not only to ensure that their
company’s investment expertise is explained to the wider market but also to meet the growing demand
for transparency from both regulators and distribution intermediaries.”
“Our focus for these awards is therefore on three functions that are now critical to a group’s ability to
differentiate itself and stand out from the crowd: Brand, Sales Services and Marketing” Diana Mackay concluded.
The winners were:
Brand
Star provider: BlackRock
Rising star: Nordea Investment Funds
Boutique Brand
Star provider: Lannebo Fonder
Sales Services
Star provider: Fidelity International
Rising star: Goldman Sachs Asset Management
Marketing and Communications
Star provider: BlackRock
Rising star: Nordea Investment Funds